Is Global Warming really happening? No one really knows. But the truth is, especially when it comes to environmental concerns, filmmaking has been stuck in the 70's for 40 years. It's just now starting to break ground on a whole new world...a world where film is not a necessity. A world where a maverick with a great idea and a few friends can put something out that reaches an audience of millions. A world where you can still be environmentally conscious and make movies. One of the companies leading the charge in this brave new world is LEDZ.
LED lighting has always been a secondary FX light in the film industry, mainly because it hasn't been able to have the kind of punch, color temperature, or spectrum that tungsten or HMI lighting can produce. But with every technology, there are advancements...and when those advancements happen, inventors find solutions.
LEDZ is a company that has found a way to create not only the full color specturm of true white light, but also the kind of punch created by an HMI. Anyone who has ever used a 'Litepanel' is nodding their head right now. Trust me, I did too. LEDZ has come up with an amazing lighting system that actually creates that punch, and uses less actual LED diodes than other competitors, keeping the energy load down. One of their flagship products, the Brute 30, is equivalent in every way to a 400W HMI, and has a rectangular beam spread, You truly have to see it to believe it. Their latest product, the Brute 3, is 3 times as powerful as its closest competitor, and at a fraction of the price.
At first look, the Brute 3 doesn't seem like much. It's quite simply 3 LEDs in an aluminum casing. But the truth comes when you turn it on. It's so bright that you have to put some kind of diffusion on it so you don't kill the talent's eyes. Like all LEDZ products and UNLIKE competitive products, the LEDZ Brute 3 doesn't suffer severe light fall off. You can continue to get light meter readings all the way out to 12 feet, which is unheard of.
The lighting unit has an onboard dimmer so you can adjust the light level, and a gel frame so you can diffuse the light, or correct to tungsten coloring. It's a full 5500K temperature, with a CRI of 93, which is the highest available in LED lighting.
