Overall, this video is great for the novice filmmaker. If you've made films or music videos before then you've probably already figured most of this stuff out, but it really is a great place for the person starting from scratch to have some basic questions answered. I would love to see Jag and Johuri Filmworks put out an advanced "how-to" videos for those of us that know the basics of filmmaking, but maybe not all the ins and outs of making a music video. There are some green screen shots that are shown in the DVD, but we never hear about the best way to use and/or approach green screening. In short, I'd be willing to watch a two to three hour DVD that walks me through the entire shooting process of this video (Or I’d also love to see them create a training series of DVDs that could be bought separately or as an entire package, with one set that starts with beginners to intermediate users and a second set that deals with intermediate to advanced users.)
Now let's take a look at the E-Book, "Launching A Successful Music Video Production Business":
The e-book has a slick and "sexy" look to it and I had no problem at all wanting to dive in. It is evident early on that Jag is passionate about helping new would-be-filmmakers get started and is eager to share what has worked and hasn't worked for him in the business.
Like the DVD, the e-book is a beginner's guide and may be "old news" to someone a bit more seasoned in the business. However, for one starting out, the tips included in the e-book are solid and beginners would be wise to apply Jag's advice and save themselves from learning everything the hard way. This is the kind of business where you will only help yourself by learning from others and surrounding yourself with people that can help you get started and even mentor you (as Jag also mentions).
Jag covers all (at least the vast majority) of the basics here and has assembled information that is extremely helpful. From obtaining equipment and what to charge clients to what to include (and not include) on your business cards and website. Of course there is a lot of information to take in when you take on a venture like this and, like I said, Jag lays the basics down in an easy to understand and follow way.
I feel that this portion of the training package could be improved by a little reorganization (here and there it feels a little sporadic) and one more editing pass (the product looks so professional and tight that I was shocked at some typos). There is also an area or two where we get Jag's opinions on cash purchases versus financing. Here is where you, the purchaser of equipment, have to know if your business plan will allow you to pay something off before you get killed with interest and finance charges. But, at the same time, if you don't have the gear then you're not making the money. There I go with my opinions...
While this will get the beginner started on the right path (and even includes storyboard templates and service agreement), it is my hope that Jag and crew will create more installments that tackle the various individual points in greater detail.
