The original idea was to use customer testimonials to
advertise the product. Sounded great until none of the customers wanted
to participate. So I had to put on my thinking cap and come up with an
idea. The result was to hire two actors and write a script for
them to perform. While my client is in Western Massachusetts, there is
not much of a talent pool there so I had to cast and shoot at my
sisters home. Here neighborhood looks like the same area I want this
spot to seem like it was shot in. And when you have no budget, family
makes for a good freebie.
Then
of course there is the crew. In this case I am the crew. Just me. So I
will have to shoot, direct, light, do makeup and pretty much everything
else. That makes me realize that the sun is my friend here, I simply
have to use it well. Being I need an early morning look and that I have
no choices as to location, I must make it all work.
I bring
two stands, some spring clmaps and one 4x4 collapsible Photoflex frame
with opal translucent material. I know it is easier to control light
then to compete witht eh sun in this instance so that is the plan.
These Photoflex frames are a must in every kit. I can make reflectors
and translucent frames out of them in no time.
As
you can see in the diagram below, my set-up is pretty simple. I’ll
place the diffusion and frame between the talent and the sun using it
to block the light yet with using the translucent material on the
frame, allow enough to light strike the talent.
