I'm actually quite surprised that Stereo 3D Toolbox is just a plug-in. They could easily have created an 'all-in' stand-alone software for creating 3D products, but the designers recognized the great efforts that other companies have gone through to create an easy-to-use interface. It also allows them to offer the plug in at a significantly low price. For what you get, the introductory price of $389 is practically nothing. Well worth the investment when you decide to make a 3D project. (Of course, with the increased competition of PC editing environments, the designers would do well to seriously consider creating a PC version. Hopefully that will be part of the new second version which they are planning to announce at NAB 2010.)
Several times in my life I have been enlightened by a product that raised the level of my creative possibilities. The digital video camera, Final Cut Pro, and the Redrock Micro to name a few. Each one raised the bar for me. Stereo 3D Toolbox has done it for me once again. 3D movies are now within our reach!