What is the purpose of your story? A basic question, but one that should rest at the foundation of every piece of content created for consumer consumption. A question whose answer is very very important when looking at how to spread your story purpose. The digital age and creation of multiple forms of technology has changed the way people create content and the way people consume story. Creators were limited to how they could push their story (print, radio, television/movies). Digital changed the game. There are many ways to deliver story and trying to find the right one is not easy. Viral marketing campaigns are one form that work well with the digital platform.