Blackmagic Design today announced a new lower price for Blackmagic Pocket Cinema Camera 4K of US$995. This is a reduction of $300 which will help make this camera more affordable for customers working on digital film as well as live production with the new ATEM Mini switchers. Featuring a 4/3 image sensor with 4096 x 2160 resolution and an MFT lens mount, the Blackmagic Pocket Cinema Camera 4K allows customers to capture wide dynamic range, Hollywood quality, digital film images. Plus it’s the perfect studio camera with tally when combined with ATEM Mini . The Blackmagic Pocket Cinema Camera 4K is available now from Blackmagic Design resellers worldwide for only US$995.